vertical discount

vertical discount
рекл., СМИ вертикальная скидка* (специальная скидка для тех, кто покупает несколько блоков рекламного времени на день; называется вертикальной, так как в расписании рекламного времени часы указывается по вертикали, а дни по горизонтали)
See:

* * *
"вертикальный" дисконт: специальная цена рекламного времени на телевидении со скидкой, если покупается несколько рекламных фрагментов в течение одного дня (вертикальный, т. к. рекламные споты на бумаге записываются как вертикальные столбики).

Англо-русский экономический словарь.

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